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  • ·Every Team Needs a Dream Mercedes-AMG Petronas F1 Team video

Color Collective, Post Production / VFX,

Associated creatives

Tags

Description

This video piece for the Mercedes-AMG Petronas F1 Team, titled Every Team Needs a Dream, features high-energy motorsport footage shot in high-contrast black and white. The sequence showcases Formula 1 race cars performing high-speed maneuvers and tire burnouts, emitting heavy plumes of smoke across the track. Cut-ins reveal a young driver in a racing suit and a child sitting in a living room environment, establishing a narrative of aspiration and dedication. The visual style combines cinematic camera work with dynamic tracking shots and documentary-style inserts, emphasizing motion and performance.

Style

Horizontal, Cinematic, Desaturated

Techniques

Analogue / film

Industries

Motorsport

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video