Color Collective, Post Production / VFX,
Associated creatives
Tags
Description
This video piece for the Mercedes-AMG Petronas F1 Team, titled Every Team Needs a Dream, features high-energy motorsport footage shot in high-contrast black and white. The sequence showcases Formula 1 race cars performing high-speed maneuvers and tire burnouts, emitting heavy plumes of smoke across the track. Cut-ins reveal a young driver in a racing suit and a child sitting in a living room environment, establishing a narrative of aspiration and dedication. The visual style combines cinematic camera work with dynamic tracking shots and documentary-style inserts, emphasizing motion and performance.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film
Industries
Motorsport
Color
Jet Black (50%)
Pure White (50%)
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video

