Evan Oliver, Cinematographer, Portland
Tags
Description
This advertisement for Chipotle features a rancher on horseback in a golden field alongside a dog. The rancher, likely a cowboy, wears a hat and rides the horse through the tall grass. The scene is set against a clear blue sky. The Chipotle logo appears in the center of the frame, emphasizing the connection to Country Natural Beef ranchers. Additional shots show herds of cattle grazing in vast, open landscapes and mountain ranges in the distance. The lighting suggests either sunrise or sunset, casting a warm glow over the environment. The overall tone of the video emphasizes the natural, sustainable aspects of ranching and its connection to the Chipotle brand.