Euro RSCG, Agency / Creative,

Description

A projection mapping is displayed on the facade of the New York Stock Exchange building at night, transforming the iconic structure into an animated canvas. The projection simulates a series of storefronts, including a salon, florist, and pet supply shop, each with silhouettes of people inside, evoking the atmosphere of a bustling city block. Overlayed on this architectural projection is a map of city streets marked with red arrow markers, creating a dynamic and engaging visual narrative against the backdrop of the night sky and surrounding buildings.