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Brand
ESPN
ProjectDetail NHL

ESPN Detail NHL 2024

Associated creatives

Fellow LA
Fellow LAPost Production / VFX
Granity Studios
Granity StudiosAgency / Creative

Tags

cinematic 3d motion graphicsmotion graphics3d motion graphicsblack metallic fabricmetallic fabricblack fabrichockey puck motionhockey puckice texturehockey stick

Description

This dynamic motion graphics video for ESPN Detail NHL, produced with Granity Studios and Fellow LA, presents a sequence of cinematic 3D renders. The animation opens with swirling, glossy black fabric textures that transition into reflective ice and metallic hockey equipment surfaces. Moody, low-key lighting and dramatic highlights enhance the dark, tactile aesthetic throughout the sequence. The visuals build an intense sports atmosphere without relying on live-action footage or human subjects.