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Brand
ESPN
ProjectIt’s a Beautiful Time for Playoffs

ESPN It’s a Beautiful Time for Playoffs 2023

Associated creatives

Arts & Letters
Arts & LettersAgency / Creative
Psyop
PsyopProduction
Psyop
PsyopPost Production / VFX

Tags

basketball playersbasketball playerplayers competingprofessional basketball

Description

ESPN campaign video titled It's a Beautiful Time for Playoffs, produced by Psyop with agency support from Arts & Letters. The video blends live-action footage of professional basketball games with surreal, golden fantasy landscapes featuring floating mountains and basketball hoops in the clouds. Players compete intensely on hardwood courts under dramatic lighting, capturing the energy of the postseason.