Erica Hernandez, Photographer, Los Angeles

Description

This nighttime urban photograph by Erica Hernandez captures a motion-blurred silhouette of a person walking past a brightly lit storefront. A prominent neon sign with red lettering reading LINDAS JEWELRY MAYOREO is framed by glowing green neon tubing above a brightly illuminated display case filled with watches and jewelry. The storefront features marble-textured panels and posters pasted to the sides. The composition employs a long exposure technique, creating a soft motion blur on the passing figure against the vibrant backdrop.

Style

Editorial, Vertical, Neon, Gritty

Techniques

Long exposure, Flash

Industries

Specialty Retailers

Color

Background

Retail Storefront

Context

Fine Art / Personal Project