Eric Chakeen, Photographer, New York

Description

A diverse group of eight people poses across a sprawling landscape of large tan boulders and sparse green shrubs interspersed with small purple wildflowers. The subjects wear athletic activewear matching the outdoor setting, featuring sports bras, leggings, and shorts in shades of olive, white, and dark grey. Natural daylight illuminates the scene under a pale blue sky with scattered clouds. The wide-angle composition captures the figures staggered naturally at various heights across the rocky terrain. The imagery has an organic, warm tone characteristic of lifestyle campaign photography.

Style

Lifestyle, Horizontal, Earthy, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Mountain

Context

Advertising Campaign