Jc Molina, Set Designer, New York

Description

This commercial campaign image features two women seated at a laden banquet table engaged in an arm wrestle. Between them sits a decorated multi-tiered white cake accented with blue details, accompanied by plates of pastries and cookies. The background reveals ornate wood-paneled walls with classical gilded architectural framing. The scene is lit with warm, directional lighting that highlights the subjects and the textured tablecloth. Set design, fashion styling, and art direction are credited to Jc Molina. Text at the bottom of the frame reads "FOCUS. BY EQUINOX."

Style

Vertical, Commercial, Moody, Warm

Techniques

Analogue / film

Industries

Fitness

Color

Background

Fabric Texture

Context

Advertising Campaign