BrandLenovo
ProjectExtreme IT DodgeBall
EP+Co, Agency / Creative,
Associated creatives
Tags
Description
A man wearing a protective helmet, goggles, elbow pads, and knee pads explains 5G technology while dodging dodgeballs in a gym. The scene is brightly lit. The man wears a red t-shirt with a black Lenovo logo. The gym walls are concrete block and painted in light and dark grey. Throughout the video, text and graphics appear to illustrate the progression of technology. In some frames, a group of middle-school age kids in athletic gear are visible, as well as dodgeballs.
