Enthral, PR,

Description

The commercial advertisement features several shots of employees in a grocery store and hardware store. The grocery store employees are wearing aprons and ties with IGA logos on their shirts and aprons. The workers stand in the aisles behind stacks of soda and in front of fully stocked shelves. There are also workers in a hardware store wearing blue shirts and smiling at each other with shelves of equipment behind them. The ad emphasizes that these are family founded stores and promotes shop local gift cards with big prizes. The color palette is vibrant with a focus on primary colors. The overall tone is cheerful and inviting, encouraging customers to shop local and participate in the big family prizes competition.