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  • ·Emporio Armani Fall 2026 Tweed Overcoat Campaign
BrandEmporio Armani
ProjectFall 2026 Ad Campaign
Model running outdoors in a grey tweed overcoat, matching trousers, and a black flat cap in direct hard sunlight.

Emporio Armani Fall 2026 Ad Campaign 2026

Associated creatives

Alasdair McLellan
Alasdair McLellanPhotographer
Mia Armstrong
Mia ArmstrongModels
Jesephen Akuei
Jesephen AkueiModels
Xiru Yang
Xiru YangModels
Morgan Sahadow
Morgan SahadowModels
Alexander Kosi
Alexander KosiModels
Camero and Kai W
Camero and Kai WModels
Emmanuelle Alt
Emmanuelle AltStylist
Tom Wright
Tom WrightHair
Lynsey Alexander
Lynsey AlexanderMakeup

Tags

man running in overcoatman runningrunning mangrey tweed overcoatgrey overcoattweed overcoatgrey tweed trouserstweed coatgrey trousers

Description

Captured for the Emporio Armani Fall 2026 Ad Campaign photographed by Alasdair McLellan with styling by Emmanuelle Alt, a male model runs across a paved sidewalk in profile. He wears a full grey textured tweed ensemble featuring an oversized double-breasted overcoat, matching wide-leg trousers, a black flat cap, and polished black leather shoes. Shot under direct, hard natural sunlight, the composition features high-contrast illumination casting a sharp, elongated shadow onto the ground and adjacent building facade.

Style

Vertical, Commercial, Action, Retro

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Medium Grey (80%)
Jet Black (20%)

Background

Street

Context

Advertising Campaign