Emily Winiker, Photographer, New York

Description

This commercial advertising image, captured by photographer and director Emily Winiker, features a smiling couple embracing outdoors under warm, golden sunlight. A woman with light hair and a yellow top rests her chin on a man's shoulder while holding a chilled bottle of Lipton Peach iced tea, which is prominently displayed with condensation beads on its surface. The man wears a light blue button-down shirt and smiles broadly at the camera. Bold graphic text overlay elements on the left side read REFRESH, UPLIFT, GO, along with Low in Calories, accompanied by the Lipton brand logo. The composition employs a vertical framing style with a warm, sun-drenched color grading that enhances the refreshing and energetic mood of the beverage campaign.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Beverages

Color

Context

Advertising Campaign