Elvove Associates, Agency / Creative,

Description

A smartly dressed couple is featured in an American Family Insurance commercial. The adult male, wearing a navy suit with black lapels, sits alongside an adult female in a white dress; they appear to be newlyweds. The two sit beneath a CGI generated, bright red roof structure as if it were a flying vehicle, travelling along a road. The environment transitions from a dense forest with pine trees and mountains to a suburban setting. Deer graze alongside the road and leap in front of the couple. The pair appear smiling, with looks of amazement, while the CGI roof-car flies seamlessly through the diverse landscapes, highlighting the sense of security and protection from the insurance company.