Elliott Wilcox, Photographer, London

Description

This dynamic commercial image, photographed by Elliott Wilcox in London, captures the lower body of an athlete in mid-stride. The subject wears bright orange athletic shorts, ribbed white socks featuring grey stripes, and modern performance sneakers accented with yellow and orange branding. The composition is angled against a colourful, abstractly painted background surface featuring diagonal bands of pastel hues and blue spherical shapes. The lighting is bright and even, highlighting the textures of the footwear, the knit of the socks, and the fabric of the shorts.

Style

Vertical, Commercial, Saturated, Clean

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Background

Gradient

Context

Advertising Campaign