BrandTiffany & Co.
ProjectMoon River
MPC New York,
Associated creatives
Tags
Description
This black and white video campaign features actress Elle Fanning walking through the streets of New York City. She is dressed casually in a hooded sweatshirt, yet she wears a delicate tiara in her blonde hair, creating a playful juxtaposition. She eventually stops at a Tiffany & Co. storefront, gazing through the glass at sparkling jewelry displays while holding a coffee cup. The cinematography uses soft, cinematic lighting and a muted, atmospheric urban setting to evoke a dreamlike quality. The sequence concludes with a close-up shot focusing on her thoughtful expression as she interacts with the high-end boutique display.
Style
Editorial, Lifestyle, Cinematic
Techniques
Natural light, Live-action Technique
Industries
Luxury Fashion Houses