ProjectNight
Elite Media, Agency / Creative,
Associated creatives
Tags
Description
A young couple with a baby in a car seat exits a house at night. The baby is initially crying in the car seat but later sleeps. The parents stand in the driveway, talking. The American Family Insurance logo, featuring a red roof, is visible overhead, moving with them as they walk to their car. The scene is set in a suburban neighborhood, with streetlights illuminating the surroundings. The lighting is low, creating a night time ambiance. The camera uses a wide shot to capture the overall setting and characters.