Brand

Elie Saab Elie Saab H&M Collection Campaign 2026
Associated creatives
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Description
Model Imaan Hammam strides confidently along a bright red carpet laid across a historic European city street for the Elie Saab H&M Collection Campaign. She wears an elegant, sculptural black strapless gown featuring a dramatic, flowing fabric train that trails behind her. The surrounding urban backdrop displays classic Haussmann-style architecture with arched storefronts, parked cars lining the asphalt road, and soft daylight casting gentle shadows. Her voluminous dark curls frame her face as she gazes directly toward the camera during the outdoor fashion shoot.