João Canziani, Photographer, Los Angeles

Description

This commercial advertising image features two Electrolux upright vacuum cleaners standing upright on a light-colored wooden floor inside a contemporary interior. In the background, a large glass window looks out onto a wooded outdoor area where two people are walking past. The Electrolux brand logo and the tagline For better living. Designed in Sweden are overlaid centrally across the scene. To the left, a distinct curved wooden lounge chair sits near the window. The composition is horizontally oriented with soft interior lighting, emphasizing the home appliance design.

Style

Horizontal, Commercial, Warm, Clean

Industries

Consumer Electronics

Color

Background

Living Room

Context

Advertising Campaign