Eden Studios, Production,
Associated creatives
Associated creatives
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Description
An outdoor commercial campaign is visually documented in this series of shots, showcasing promotional posters for Hard Rated alcoholic lemonade. A man in a white t-shirt is a focal point, captured walking in an urban setting alongside the advertisements. These posters feature various taglines, including "Mum misses you, Grayson. Time to come home," and images of the product, aiming for a relatable and humorous appeal. The setting includes a mix of residential and commercial buildings, with clear blue skies suggesting a sunny day. Camera shots vary, including reflections and perspectives that highlight the urban environment and the promotional efforts in play. The overall aesthetic suggests a blend of street photography and commercial documentation, capturing the campaign's presence within the city's everyday life.