Eddie Mikasa, Post Production / VFX,

Description

The video shows scenes of price manipulation in retail settings. An older man sits on a stepladder in a grocery store aisle, marking up the price of jam jars with a marker. In another scene, a woman is shown placing a price sticker on a storefront window full of books. Restaurant staff hold menus marked 'estimated prices.' The scenes intend to satirize unpredictable or hidden pricing, likening it to 'the hospital pricing method.' The overall impression is a critique of pricing transparency in various service industries.