BrandDzhus
Project'Anticon' 2025 Ad Campaign
Yuliya Simutkina, Videographer,
Associated creatives
Irina DzhusDzhus Creative Director
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta ChudekPhotographer
Maria SalivonovaLookbook Photographer
Tina ZaborowskaBackstage Photographer
Yuliya SimutkinaVideographer
Marta GacModels
Adriana GołębiowskaModels
Kolas VodonovskyModels
Yuri VedenyapinModels
Kate ArtmanModels
Yeva BatriakModels
Agnes SamuelModels
Barbara DmowskaModels
Rita JakoModels
Denis NovikovModels
Lena ShtykModels
Ania KosModels
Hennadii BiliaievSound Design
Mariia HorbenkoStylist Assisstant
Karolina ŻukowskaMakeup & Hair
Marta KozłowskaMakeup & Hair
Agata KowalskaMakeup & Hair
Sveta SafronovskayaMakeup & Hair
Sviatoslav MykhailovTechnical Production
Gianluca PicaTechnical Production
Filip KurczyńskiTechnical Production
Wojtek NurzyńskiTechnical Production
Oleh ShypkovTechnical Production
Maciej KowalewskiTechnical Production
CHOICE UkrainePartner
OTOTO Art FoundationOrganizational Support
Concept_11 – WarsawLocation
PolandLocation
Tags
Description
A man with dark, shoulder-length wavy hair stands centered in a studio setting with a textured beige backdrop. He wears a highly sculptural, floor-length white coat from the Dzhus 'Anticon' 2025 collection, which features a prominent ruffed collar and two large circular cutouts at the torso. His arms are extended horizontally to the sides in a wide pose, emphasizing the garment's massive, tent-like silhouette. The fabric appears to be a crisp, matte material. The lighting is soft and even, casting minimal shadows and highlighting the clean, structural lines of the avant-garde design.
Style
Editorial, Vertical, Commercial
Techniques
Studio strobe, Natural light
Industries
Designer Fashion