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Brand
Dzhus
Project'Anticon' 2025 Ad Campaign
Man wearing a sculptural white quilted garment with circular cutouts for the Dzhus Anticon ad campaign

CHOICE Ukraine, Partner,

Associated creatives

Irina Dzhus
Irina DzhusDzhus Creative Director
Irina Dzhus
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta Chudek
Marta ChudekPhotographer
Maria Salivonova
Maria SalivonovaLookbook Photographer
Tina Zaborowska
Tina ZaborowskaBackstage Photographer
Yuliya Simutkina
Yuliya SimutkinaVideographer
Marta Gac
Marta GacModels
Adriana Gołębiowska
Adriana GołębiowskaModels
Kolas Vodonovsky
Kolas VodonovskyModels
Yuri Vedenyapin
Yuri VedenyapinModels
Kate Artman
Kate ArtmanModels
Yeva Batriak
Yeva BatriakModels
Agnes Samuel
Agnes SamuelModels
Barbara Dmowska
Barbara DmowskaModels
Rita Jako
Rita JakoModels
Denis Novikov
Denis NovikovModels
Lena Shtyk
Lena ShtykModels
Ania Kos
Ania KosModels
Hennadii Biliaiev
Hennadii BiliaievSound Design
Mariia Horbenko
Mariia HorbenkoStylist Assisstant
Karolina Żukowska
Karolina ŻukowskaMakeup & Hair
Marta Kozłowska
Marta KozłowskaMakeup & Hair
Agata Kowalska
Agata KowalskaMakeup & Hair
Sveta Safronovskaya
Sveta SafronovskayaMakeup & Hair
Sviatoslav Mykhailov
Sviatoslav MykhailovTechnical Production
Gianluca Pica
Gianluca PicaTechnical Production
Filip Kurczyński
Filip KurczyńskiTechnical Production
Wojtek Nurzyński
Wojtek NurzyńskiTechnical Production
Oleh Shypkov
Oleh ShypkovTechnical Production
Maciej Kowalewski
Maciej KowalewskiTechnical Production
CHOICE Ukraine
CHOICE UkrainePartner
OTOTO Art Foundation
OTOTO Art FoundationOrganizational Support
Concept_11 – Warsaw
Concept_11 – WarsawLocation
Poland
PolandLocation

Tags

man in white avant garde garmentwhite avant garde garmentavant garde garmentman wearing white garmentman in white dressman with dark curly hairdark curly hair

Description

This portrait from the Dzhus Anticon 2025 ad campaign features a male model standing with arms outstretched while wearing a heavily structured, avant-garde white quilted garment with large circular portholes on the front and a high ruffled collar. The composition is captured with soft, even lighting against a neutral, textured plaster background. Art direction and styling are led by Irina Dzhus, with photography by Marta Chudek. The garment showcases intricate stitching, voluminous proportions, and clean monochromatic textures characteristic of the brand's conceptual design ethos.