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ProjectYour Moment. Your Signature
A man in a denim jacket and trousers walking past a large billboard advertising Dusk fragrance with lavender and white flower imagery.

Your Moment. Your Signature 2025

Associated creatives

Sarah Downton
Sarah DowntonCreative Director

Tags

advertising billboardbillboard advertisingoutdoor advertisingfragrance billboarddusk billboard

Description

An outdoor city street view displays a wide promotional billboard for the fragrance brand Dusk, created under the direction of Sarah Downton for the project Your Moment. Your Signature. The advertising display features large-scale imagery of purple lavender sprigs and glass perfume bottles alongside brand text and script typography. A man wearing a denim jacket and trousers walks past the billboard along the concrete sidewalk. Natural daylight illuminates the urban street scene.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Fragrance

Color

Navy (30%)
Beige (40%)
Pure White (30%)

Background

Street

Context

Out of Home (OOH)