Logo
  • Home
  • ·Media
  • ·Dusk Alfresco Florence Fragrance Campaign Out of Home
A man in a denim jacket and khaki trousers walks past a large outdoor advertisement for Dusk fragrance with citrus fruit imagery.

Sarah Downton, Creative Director, Sydney

Associated creatives

Tags

Description

A large outdoor advertisement is displayed on an urban wall, featuring two identical perfume bottles labeled Alfresco Florence by Dusk. The center of the mural showcases a paper-like textured section with the brand name Dusk and the text My kind of happy hour. Oversized imagery of sliced citrus fruits like oranges and grapefruits frames the text and product bottles. In the foreground, a man wearing a blue denim jacket and khaki pants walks from left to right along the pavement. The setting is a street-side environment with clean, modern architectural lines above the mural. The lighting is diffused, casting soft shadows on the ground.

Style

Commercial, Horizontal

Techniques

Live-action Technique

Industries

Fragrance