Benjamin Armand, Director, Paris

Description

This vertical multi-frame fashion campaign image directed by Benjamin Armand features male models in various outdoor and indoor settings. The top and middle frames show men outdoors on a sunny street, wearing unbuttoned metallic jackets and floral print shirts against a bright warm backlight. The middle frame prominently displays the white uppercase text Dsquared2 across the composition. The bottom frame captures a man from behind, wearing a brown Team Caten jersey and dark underwear while posing near sheer white curtains. The lighting throughout emphasizes a warm, sun-drenched aesthetic with natural flares and soft indoor diffusion.

Style

Vertical, Commercial, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign