Droga5 New York, Agency / Creative,

Description

This video shows a behind-the-scenes look at the automotive design process. It begins with a close-up of a designer using a stylus on a graphics tablet to sketch car designs in a bright office with large windows and multiple computer screens. The scene transitions to a team sculpting a full-size car model with clay-like material, then to workers smoothing the clay with hand tools. Next is a shot of sewing machines stitching together car interiors. Then the video shows designers reviewing material samples around a table. The video ends with people working in a darkened control room, using computers to fine-tune the design, and then a shot of a finished car driving at night.