BrandDublin Samaritans
ProjectThe 26th Minute
Droga5 Dublin, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This video brings awareness to suicide statistics in Ireland. It opens with a man walking away from the camera at night under a streetlight. Text overlays the image, sharing that in Ireland, a life is lost to suicide every day of the year. The scene cuts to a winding road along a rocky, grassy coastline under an overcast sky. The text indicates that suicide is more than three times the amount that die on the roads. The video features an adult woman looking up and an adult man on the phone. Text appears, highlighting the Samaritans charity as Ireland's only 24-hour emotional distress service.