BrandDrifters
ProjectBrand Identity

Drifters Brand Identity 2025
Associated creatives
Tags
Description
This brand identity artwork features three stylized digital characters against a bright yellow gradient background. The central figure wears a detailed black mask with heart-shaped eye cutouts and a heavy white textured jacket with gold shoulder plating. Flanking the central figure are two stylized companions, one with purple hair and smiley-face goggles, and another with long red braided hair. The piece employs bold graphic illustration styles with clean lighting and highly saturated primary tones.
Style
Artistic, Horizontal, Saturated, Minimalist, Futuristic
Techniques
3D render / CGI
Industries
Video Games
Color
Golden Yellow (50%)
Jet Black (30%)
Pure White (20%)
Background
Gradient
Context
Advertising Campaign