Dress Code, Representation / Agent,

Description

This advertisement for Jarlsberg Cheese opens with a view of a still lake bordered by lush green, mountain-lined fjords under a blue, partly cloudy sky. The camera angle widens, revealing that the landscape is actually inside a tunnel-shaped space, with waterfalls and small buildings visible on the inner surfaces. Cows graze on the green hillsides that line the interior of the tunnel. The scene transitions to a brightly lit laboratory where scientists in lab coats analyze the cheese with scientific instruments. One of the scientists holds a Norwegian flag.