BrandMini Cooper
ProjectGround Zero
Dress Code, Representation / Agent,
Associated creatives
Associated creatives
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Description
This video showcases the process of designing and manufacturing a Mini Cooper. It begins with a designer sketching a new model on a large screen. Close-up shots show engineers and technicians working on various car parts, including applying tape, polishing surfaces, and inspecting components like taillights featuring a Union Jack design. CAD drawings and electrical tests are also shown. The video includes scenes of a black Mini Cooper driving against a white backdrop, as well as various models rotating on a platform to showcase different colors and designs. It also features historical footage of earlier Mini Cooper models, in production and on the road.