Ad Council,

Description

This video from the US Department of Veterans Affairs campaign Dont Wait Reach Out features veterans discussing finding community and shared experiences. Created by GSDM and Ad Council, the piece opens with a slate and transitions to interview footage of a bald man in a yellow t-shirt seated on a dark leather couch in an industrial loft space. Another shot features a woman in a purple blouse seated in a large warehouse-style room with an American flag hanging in the background. The cinematography uses soft lighting and intimate close-up framing to capture candid and reflective expressions.