BrandValley Bank
ProjectThat’s How
Doner Media, Media,
Associated creatives
Associated creatives
Tags
Description
The video presents a montage of people from diverse backgrounds in various settings, all asking the question 'How?'. Scenes range from a child in a hockey equipment store and a woman in an office space to a family at a dentist's office and a man in a warehouse. The question 'How?' underscores themes of affordability, growth, and navigating life's challenges. The scenes are brightly lit, often with natural light, and the color palette is vibrant, with a focus on yellows and blues. A bright yellow backdrop is used throughout.