Thomas Tomczak, Prop Stylist, Los Angeles

Description

A lively studio photograph features a black and white dog mid-jump with an open mouth and alert expression. The dog rests its paw on a bright blue and pink foam float, surrounded by playful beach-themed props including a multicolored inflatable beach ball, a striped beach towel, and a yellow wooden chair. The background is a clean, bright studio setting accented by graphic palm fronds in the upper corners. Bold white typographic text reading OFF-LEASH BEACH is layered across the upper portion of the frame. The lighting is bright and even, highlighting the vivid colors of the props and the dog's speckled coat. The art direction and prop styling were executed by Thomas Tomczak in Los Angeles.

Style

Commercial, Square, Warm, Clean

Color

Background

Set-dressed

Context

Advertising Campaign