DM9, Agency / Creative,

Description

The video opens with an aerial view of a dense, urban landscape in São Paulo, Brazil. Transitioning indoors, the scene highlights the kitchens of Brazilian households, revealing older appliances such as refrigerators, microwaves, and washing machines. Text overlays state that 65% of Brazilian households use appliances over 25 years old due to financial constraints, which increases electricity bills by 160%. An elderly man discusses the high cost of electricity, stating it is a struggle and costs a fortune, suggesting that the money could be used for necessary items such as a new refrigerator. The video then transitions to a TED talk scene discussing impossible choices related to energy and finances.