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  • ·DKNY Spring 2024 Ad Campaign featuring Kaia Gerber
BrandDKNY
ProjectSpring 2024 Ad Campaign
Kaia Gerber wearing a black leather jacket, cap, and DKNY crossbody bag, sitting on a stool against a plain white wall.

Team Laird, Agency / Creative,

Associated creatives

Team Laird
Team LairdAgency
Trey Laird
Trey LairdCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
 Kaia Gerber
 Kaia GerberModel
Alastair McKimm 
Alastair McKimm Stylist

Tags

Kaia Gerber seated

Description

Kaia Gerber is featured in the DKNY Spring 2024 ad campaign, captured in a studio setting against a minimalist white corner wall. She is seated on a stool, wearing an oversized black leather jacket over a white t-shirt, paired with light-wash distressed denim jeans and a black baseball cap. A black DKNY crossbody bag with a prominent branded strap is worn across her chest. Her expression is neutral and direct, facing the camera. The lighting is clean and soft, emphasizing the textures of the leather and the casual aesthetic of the outfit.

Style

Lifestyle, Vertical, Commercial

Techniques

Studio strobe, Natural light

Industries

Luxury Fashion Houses