BrandEstée Lauder
ProjectDiscover London
Early Spring,
Associated creatives
Tags
Description
This promotional video titled Discover London features a sequence of natural environments, including park pathways, towering trees, ivy-covered bark, and dew-kissed green foliage bearing the Origins logo. The sequence transitions to urban settings showcasing classic London architecture and a green double-decker bus. The visual style combines cinematic garden pans with fast-paced street movements under natural daylight. Created for Estée Lauder with early spring agency creative direction.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Cosmetics
Color
Forest Green (60%)
Pure White (40%)
Background
Garden
Context
Brand Film / Corporate Video