'Book Tote Club' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This vertical campaign image for Dior features actress Natalie Portman reaching for a book on a wooden library shelf at the French National Library in Paris. Photographed by Marion Berrin for the Book Tote Club Spring 2024 ad campaign under creative direction by Maria Grazia Chiuri, the scene captures a warm, scholarly atmosphere with rich wood tones and organized rows of books. The subject's hand wears a gold ring and extends from a grey knit sleeve toward a white-spined volume. The lighting is soft and natural, emphasizing the quiet, intellectual mood of the setting.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Medium Grey (50%)
Chocolate (50%)
Background
Library
Context
Advertising Campaign