BrandNerds
ProjectGummy Cluster Monster
Digitas USA, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This commercial still shows a young woman eating Nerds Gummy Clusters on a city street, holding a package of the candy. The commercial utilizes CGI to create a surreal environment where larger-than-life Nerds Gummy Cluster figures roam the streets. The scene includes animated, colorful gummy characters interacting with urban elements like streets, subway stations, and buildings. The visuals are bright and playful, with a focus on showcasing the candy in a whimsical and exaggerated context. The characters are constructed to look like the actual candy they represent.
