BrandHeart of the City
ProjectStraight to the Heart
DIG PR, PR,
Associated creatives
Associated creatives
Tags
Description
This promotional shot features a smiling man standing next to a vintage taxi cab in an urban environment. The man, who is the driver, is standing next to his cab. The cab is painted red and white, with a checkerboard pattern and large lettering that reads 'Free Taxi'. The background features a modern building complex and an outdoor parking lot with pools of water. The man wears a beige cap, a red sweater vest over a collared shirt, and khaki pants. He gestures outwards with his arms and smiles. The overall color scheme is warm, with neutral and primary colors. The environment suggests a cloudy day in a metropolitan area.