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A group of models in Diesel apparel on a stage with a man dancing, a pole dancer, and a tall pyramid of stacked wine glasses.

Diesel 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This Diesel Spring 2024 ad campaign image features a wide interior stage set with light blue fabric curtains and reflective flooring. A central male figure dances while wearing a patterned matching set. To the left, a performer dances on a vertical pole, while a surreal, gravity-defying pyramid of dozens of stacked wine glasses hangs suspended. On the right, a group of models sits on stools or stands, including one person in a leather trench coat and another with bright yellow hair. The overall aesthetic is highly stylized and performative, reminiscent of a television game show or variety competition. A red Diesel brand logo appears in the top right corner.

Style

Commercial, Cinematic

Techniques

Live-action Technique

Industries

Luxury Fashion Houses