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BrandDiesel
Project'Welcome to Successful Living' Spring 2024 Ad Campaign
A man places a small tiara on the head of a woman with a blue-painted tongue and dark sunglasses against a bright pink background.

Diesel 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Johnny Dufort
Johnny DufortPhotographer
Christopher Simmonds
Christopher SimmondsArt Director
Aristotelis Valaoritis
Aristotelis ValaoritisTalent
Liberty Barros
Liberty BarrosTalent
Jim Arrington
Jim ArringtonTalent
Chanel Tapper
Chanel TapperTalent
Tami Manis
Tami ManisTalent
Rolf Buchholz
Rolf BuchholzTalent
Mariam Olayiwola
Mariam OlayiwolaTalent
and Dalibor Jablanovic
and Dalibor JablanovicTalent
Ursina Gysi
Ursina GysiStylist

Tags

Description

This promotional image for the Diesel 'Welcome to Successful Living' campaign captures a playful, high-contrast moment. A man wearing a dark cap and shirt gently places a small, decorative tiara onto the head of a woman. The woman, wearing dark tortoiseshell sunglasses, sticks out her tongue which is painted a vibrant blue. A bouquet of red roses with white fillers sits in the foreground on the left. The background is a solid, vivid pink, and a white rectangular text box in the bottom right corner features Guinness World Record branding, identifying the subject as 'The Most Successful Longest Tongue'.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses