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Brand
Diesel
Project'The Lineup' Fall 2025 Ad Campaign
Two models standing in front of police height chart backdrops holding evidence bags with boots for Diesel Fall 2025 campaign.

Diesel 'The Lineup' Fall 2025 Ad Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Christopher Simmonds
Christopher SimmondsArt Director

Tags

two models holding evidence bagstwo modelsmodels holding evidence bagsevidence bag with black bootevidence bag with brown bootman in houndstooth jackethoundstooth jacketwoman in yellow dressyellow dressblack leather bootbrown leather boot

Description

Diesel Fall 2025 advertising campaign titled 'The Lineup' featuring two models posed in front of height chart backdrops. On the left, a man wearing a patterned houndstooth jacket holds a large clear evidence bag containing a black leather boot. On the right, a woman wearing a vibrant yellow ruffled dress and colorful eye makeup holds an evidence bag containing a brown leather boot with a tag. The composition is structured like a police booking or line-up photo with height measurements along the wall. The image features crisp studio lighting, clear product focus, and distinct tactile textures in the leather boots and apparel.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Golden Yellow (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign