Logo
  • Home
  • ·Media
  • ·Diesel Holiday 2023 Ad Campaign by Reto Schmid
BrandDiesel
ProjectHoliday 2023 Ad Campaign
Diesel Holiday campaign visual showing a shirtless man in a Santa hat trimming a bush beside a man in a grey tailored suit.

Rebecca Moore, Models,

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Reto Schmid
Reto SchmidPhotographer
Peachy Boy
Peachy BoyModels
David James
David JamesModels
K
KModels
Yanaca M
Yanaca MModels
Babymorocco
BabymoroccoModels
Deto Black
Deto BlackModels
Rebecca Moore
Rebecca MooreModels
and Slag Wars
and Slag WarsModels

Tags

shirtless man in santa hatshirtless mansanta hatman in grey suitgrey suittailored suitblack denim shortsdenim shortshedge shears

Description

Part of the Diesel Holiday 2023 advertising campaign photographed by Reto Schmid under the creative direction of Glenn Martens and art direction by Christopher Simmonds. The composition depicts a campy suburban garden scene with a shirtless man wearing black denim shorts and a red Santa hat holding hedge shears against a green shrub. Standing on the adjacent brick steps, an older man in a charcoal suit and textured knitwear crosses his arms with a stern expression. Circular and rectangular catalog-style graphic insets spotlight a grey knit beanie and a model pushing a red lawnmower, accompanied by kitsch holiday text overlays.

Style

Humorous, Vertical, Commercial, Graphic, Retro

Techniques

Collage

Industries

Designer Fashion

Color

Medium Grey (50%)
Off-Black (40%)

Background

House

Context

Advertising Campaign