Brand
ProjectRadio - Veggie Chips 30s
Smith & Western,
Associated creatives
Tags
Description
This audio-visual campaign piece for Diabetes Australia titled Radio - Veggie Chips 30s features a top-down view looking directly into an open foil bag filled with an assortment of sliced vegetable chips. The variety includes bright orange sweet potatoes, deep purple beets, yellow parsnips, and dark green taro root slices sprinkled with coarse salt. The silver foil packaging crinkles at the edges, catching the light against a neutral grey surface. Cocogun served as the creative agency with music and sound production by Smith & Western.
Style
Horizontal, Commercial, Earthy, Clean
Industries
CPG / Packaged Food
Color
Burnt Orange (40%)
Plum (30%)
Golden Yellow (30%)
Background
Grey Seamless
Context
TVC / TV Commercial