BrandPlanned Parenthood
ProjectCondom
DeVito/Verdi, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A close-up shot focuses on a pair of hands opening a red, foil condom wrapper. The wrapper has the words 'CONDOM' and 'LATEX' printed in white. The hands carefully tear the foil to reveal the condom inside. The background is a solid, dark black, which contrasts with the bright red of the package. The clip transitions to an abstract rendering of human sperm inside a body. A message then appears on the black screen that states 'Birth Control. Try It. It Works.' with the Planned Parenthood of New York City logo below the text.