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BrandAcuvue
ProjectOn Stage

Deutsch NY, Agency / Creative,

Associated creatives

Associated creatives

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Description

This is a commercial for Acuvue brand contact lenses, featuring a ballerina discussing how the lenses have improved her vision. The commercial shows close-up shots of the woman’s face as she speaks. She is wearing a blue top and has her hair in a bun. The background is a light grey studio. The commercial also includes scenes of the ballerina tying her ballet shoes, and performing on stage in a white tutu under blue lighting. The ballerina can now see the audience clearly, including her grandmother who is in attendance. The tone is positive and uplifting, highlighting the benefits of clear vision for performers.