Desigual Earth Collection 2024

Description

An editorial fashion campaign layout for Desigual's Earth Collection, art directed by Lu Mata and photographed by Josep Moré. The right side highlights a portrait of a blonde woman wearing an oversized washed charcoal denim jacket layered over a warm floral print top, positioned against a brightly lit textured wall beside a yellow metal grate. Stylized typography overlays the composition with French campaign copy. A black-and-white inset photograph on the left shows a model walking in profile before an architectural screen.

Style

Editorial, Horizontal, Tactile

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign