Dentsu Redder Vietnam, Agency / Creative,

Description

This animated advertisement about dengue fever in Vietnam uses cartoon animation and live-action to underscore its message. A cartoon mosquito is juxtaposed with scenes of family life, suggesting the disease can impact anyone. The ad calls attention to the fact that dengue fever is often underestimated, and many people believe it is just a childhood illness. There are also scenes with people cleaning their home. The commercial advocates for vaccination as a way to combat the threat of dengue fever, which the ad says is a global health issue. The scenes are bright and colorful, with a focus on capturing the viewer’s attention through vibrant visuals.