Dentsu North America, Agency / Creative,

Description

A minimalist animation depicts a simplified human figure with red sneakers, white pants and a jacket. The background is white, contrasting sharply with the black outlines and the red sneakers. The person is depicted stepping on number icons, .5, 1, 3.5 and 4.75, representing return on savings. The individual has unique patterned socks. The animation style is clean and modern, emphasizing financial concepts through minimalist design. A man is also seen reading a book with a red cover. The overall tone is lighthearted, and emphasizes accessibility to saving.