Dentsu Inc., Agency / Creative,

Description

The video is a product shot advertising whisky. It begins with text on a black background that poses the question, 'What defines a great whisky?' then cuts to an abstract amber liquid design in the shape of a bottle. The background is white and the liquid is a translucent amber color. A disembodied hand sets the amber bottle on a rotating surface. The video is a studio shot with dark shadows. The video then asks, 'The name on the label? The price? We don't think so.' It closes with the message, 'We stripped away all labels, and illuminated whisky itself.'